1. Data Collection Categories
We collect only the minimum necessary data required to process orders, suggest clothing sizes, and deliver packages:
- Identity & Contact: Full name, shipping/billing address, phone number, and email ID.
- Fit & Style Profiling: Voluntary metrics (height, weight, body type, preferred fits) used strictly for size-recommendation tools.
- Device & Technical Data: IP address, browser type, and device identifiers to optimize website loading speeds.
- Transaction History: Records of past apparel purchases, returns, and payment status (we do not store raw credit card numbers).
2. Legal Basis for Processing Data
Under the DPDP Act 2023, personal data can only be processed based on Contractual Necessity or Explicit Consent [2]:
|
Data Category |
Purpose |
Legal Basis for Use |
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|
Delivery Address & Phone |
Dispatching parcels and sending SMS tracking links. |
Contractual Necessity (Fulfilling your purchase). |
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|
Sizing & Measurement Profiles |
Powering virtual fitting rooms to reduce incorrect size returns. |
Explicit Consent (User inputs data voluntarily). |
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|
|
Email for Newsletters / Sale Alerts |
Sending promotional codes, abandoned cart notices, or seasonal catalog drops. |
Explicit Opt-In (User actively checks a consent box). |
|
3. Data Sharing and Third-Party Disclosures
We do not sell, rent, or trade your personal data. We share specific subsets of information only with essential e-commerce vendors:
- Logistics Partners: Courier partners receive your name, address, and phone number to execute delivery.
- Payment Gateways: Highly encrypted processors process payments under global PCI-DSS standards.
- Marketing & Analytics: Secure platforms (like Google Analytics or Meta Pixel) tracking site traffic patterns anonymously.
4. Special Mandates for Children’s Data (Ages under 18)
Because fashion websites draw a young demographic, strict legal restrictions apply under Indian data law:
- No Behavioral Tracking: We do not trace browsing habits or profile users under 18 years old.
- No Targeted Ads: We are legally barred from serving targeted promotional ads directed at children.
- Parental Verification: Verifiable parental consent is required before saving profiling data for minors.
5. Cookies and Tracking Technologies
- We use cookies to keep apparel saved in your digital cart, recall your currency preferences, and log session states.
- Users can block or clear cookies through their browser settings, though it may disrupt the shopping checkout process.
6. Statutory Rights of the User (Data Principal)
Every shopper possesses enforceable legal rights over their private records [2]:
- Right to Correction: Edit outdated phone numbers, wrong shipping locations, or profile details at any point.
- Right to Erasure (“Right to be Forgotten”): Demand permanent deletion of your account and customer history [2].
- Right to Withdraw Consent: Unsubscribe instantly from promotional SMS, WhatsApp alerts, or emails via a single click.
7. Data Retention & Cybersecurity Guardrails
- Retention Boundaries: We delete or completely anonymize your data after 3 years of absolute account inactivity, unless tax laws require financial records to be archived longer.
- Security Protocols: Our e-commerce store is locked with SSL/TLS encryption to secure checkout windows against data leaks